Some People Call It ‘The Best Anti-Smoking Ad Ever.’ After Watching, I Might Be One Of Them.

Some People Call It ‘The Best Anti-Smoking Ad Ever.’ After Watching, I Might Be One Of Them.



Almost all smokers know cigarettes are bad for them. They’re not delusional. Watch how one ad campaign got smokers to acknowledge the harms out loud, perhaps marking their first step to change.

Seriously, it’s won awards for its impact and creativity. The campaign was developed for the Thai Health Promotion Foundation.

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